• WHAT IS
    SHIFT?

    A hypnosis based weight loss program that ends the diet struggle and creates long term success

    see how this is different

    "I'm excited to be free of the struggle and feeling like a failure. The hypnosis is not only helping me with eating, but with my life!" -Erin, down 49 lbs.

  • HOW DO
    I SHIFT?

    Just 20 minutes a day for 1 month. Our program breaks the “on/off” diet cycle and creates a new way of living.

    discover ways to make the shift

    "The stress was gone... the obsession was gone... my shift has given me freedom." -Tara, down 29 lbs

  • BUY THE
    BOOK!

    This proven weight loss method is now available for you to own. All the secrets, in an easy to follow book. It's time to unlock your mind for permanent weight loss.

    purchase and download your copy today

    "The book has been super helpful because I can re-read and reference specific sections whenever I need that little extra focus." -Pam, down 22 lbs.

  • HYPNOSIS
    IS THE
    DIFFERENCE

    Shift uses hypnosis and cognitive coaching to replace old behavior with healthy habits at the deepest level of your brain.

    Check it out

    "With weight loss the evidence is conclusive, hypnosis does help people reduce." - Smithsonian Magazine

  • JOIN OUR FREE
    Video Series

    Sign up for a special FREE 3-Part Coaching Video Series The 3 Mental Shifts to End the Weight Struggle Once and For all

    Click here to get the FREE video series

  • THIN THINKING PODCAST

    This is the podcast for those seeking to break free of the behaviors and habits that keep them stuck in the weight loss yo-yo.

    "This works! Rita is and her methods are amazing. And, if you’re wondering – I was very skeptical at the beginning!! Rita is your person for weight loss." – Rebecca M

    • WHAT IS
      SHIFT?

      A hypnosis based weight loss program that ends the diet struggle and creates long term success

      see how this is different
    • HOW DO
      I SHIFT?

      Just 20 minutes a day for 1 month. Our program breaks the “on/off” diet cycle and creates a new way of living.

      discover ways to make the shift
    • BUY THE
      BOOK!

      This proven weight loss method is now available for you to own. All the secrets, in an easy to follow book. It's time to unlock your mind for permanent weight loss.

      purchase and download your copy today
    • HYPNOSIS
      IS THE
      DIFFERENCE

      Shift uses hypnosis and cognitive coaching to replace old behavior with healthy habits at the deepest level of your brain.

      Check it out
    • JOIN OUR FREE
      Video Series

      Sign up for a special FREE 3-Part Coaching Video Series The 3 Mental Shifts to End the Weight Struggle Once and For all

      Click here to get the FREE video series
    • THIN THINKING PODCAST

      This is the podcast for those seeking to break free of the behaviors and habits that keep them stuck in the weight loss yo-yo.

    Hi I'm Rita Black

    Testimonials

    How Do I Shift?

    There are many ways to make the Shift: Private sessions with Rita Black, group seminars, or home programs that you can do on your own or with a support team. All it takes is a commitment of 20 minutes per day for 1 month.

    Recent Testimonials:

    Cheri:
    From 200+ lbs. to 121 lbs.

    Cheri says that her weight issues go all the way back to being a baby! A plump infant, then into childhood where she remembers wanting to…

    Bill's Big Success:
    Released 100 lbs.

    Moving His Way Into a Powerful New Outlook and Lifestyle “My Shift started the day I realized that I would actually have to change who I…

    Amy D loses 160 pounds with Shift In A Box.

    Amy’s first email to Rita Black read: I am 29 years old and I have struggled with weight for twenty of the years that I have…